Škoda Charge Challenge

Škoda Charge Challenge is a dynamic, pedal-powered interactive experience showcased at Everything Electric Sydney

A high-energy cycling activation designed to draw crowds to Škoda’s stand at Everything Electric 2025.

Two participants race on stationary bikes, charging up a virtual battery with every pedal stroke. Pulsing lights in a háček-shaped tunnel, energetic music, and a dynamically updating UI create a high-energy, gamified experience—seamlessly illustrating the range and power of Škoda’s EV battery.

Aligning with Škoda’s ‘Let’s Explore’ vision, this fast, family-friendly experience drew over 2,000 participants in a single weekend, making the Škoda stand one of the most popular attractions at Everything Electric 2025.